P.E.S.T.L.E Analysis

P.E.S.T.L.E Analysis is a framework used by marketers to analyse and monitor the external marketing environment of an organisation, company or industry. It is used to identify the threats and weakness which are in the SWOT analysis. (Marketing Theories – PESTEL Analysis, n.d.)

As a IOM student, it is essential to know how to conduct a PESTLE Analysis and know the importance of it.